What is Coaching?

Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach's responsibility is to:


Discover, clarify, and align with what the client wants to achieve

Encourage client self-discovery

Elicit client-generated solutions and strategies

Encourage client to stay focused on established goals for coaching


This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

Why Coaching?

An individual or team might choose to work with a coach for many reasons, including but not limited to the following:


Core Principles of Engagement